About PlaSmart Inc.

The History of PlaSmart

While strolling through an Ottawa shopping centre in early December 2002, Tim Kimber, then the owner of an ecommerce business selling high-end crystal figurines, happened upon a group of children test-driving an unknown ride-on vehicle, then called the Fun Car. Fascinated by the fact that this car did not require any batteries or pedals and was propelled by turning the steering wheel back and forth, Kimber located the seller of this unique item and began negotiating.

With distribution and marketing rights secured in North America, the Fun Car was renamed the PlasmaCar (a name borrowed by Kimber from the world of consumer electronics where the hottest "toy" for adults was the Plasma TV) and within a month PlaSmart Inc. was born.

A Canadian-based distributor of children's toys, PlaSmart Inc. was introduced to the toy industry in 2003. With a vision that is honest and uncomplicated and an internal philosophy to under promise and over deliver, in a few short years PlaSmart Inc. expanded internationally with distribution on five continents and more than 60 countries.

In 2009, with an astounding growth of 3702% within a 5 year period, PROFIT Magazine named PlaSmart Inc, the 13th Fastest-Growing Company in Canada in the annual PROFIT 100 ranking of Canada's fastest growing companies. And in 2010, they were named the 8th fastest growing company – representing and underscoring the significant increase in demand, both domestically and globally, for their award-winning line of unique products. And also "a testament to the dedication and work ethic, staff and our retail and supplier partners" says Tim Kimber, founder and CEO of PlaSmart Inc.

PlaSmart is also very active in the community and often participates in auctions and fundraisers through its time and generous donations.

With a line of innovative, time-honored toys that have become a staple in many homes as well as a team that strongly believes in the emphasis on product support and exceptional customer service, PlaSmart Inc. has secured its well-earned and admirable reputation in the Toy Industry around the world.

The PlaSmart philosophy behind toy-making

Smart, simple toys. PlaSmart chooses products that are smart, simple, fun and unique and we avoid electronic toys and toys that are complicated to understand or operate. We continue to seek unique, one-of-a-kind toys that meet this smart and simple philosophy.

In addition to our smart, simple toys philosophy, we have an internal belief of "under promising and over delivering" to our retail partners with regards to products. Although there is an expectation to continually introduce new products, we resist the pull to add items for the sake of showing retailers something new. We focus on delivering products that offer a unique value for retailers and their customers alike.